GHANA MUSIC INDUSTRY & MARKET CHALLENGES


Ghana Music Industry (MUSIGA). The top music acts in Ghana has been tagging MUSIGA with a poor performance this recent years. Most Ghanaian's say MUSIGA management is full of money looting, some say the industry does not help them to push their music to reach where the music is suppose to, they've call on MUSIGA president (Obour) but no attention has been given to them from the management and the president. The upcoming acts always talk about same challenges, what they say is MUSIGA is not ready to look through their works. I asked some of them, what need to be done on their behalf to push their effort to reach the mass. What they say is they need a platform or an organization that will help their work.

My opinion on MUSIGA:
For me MUSIGA is not doing the right work to help Ghana and it's Music Industry. Musician like SHATTA WALE always talk about this but most people do not support his fight for the industry. He always talk about this everyday and I think it's the truth because you can't be under someone who's  not helping what you do and the work you put in place. Other acts support Shatta Wale on this challenges but can't say it loud like he do. And mediocrity is killing the industry. And one major thing music acts in Ghana lack is UNITY. Looking at the talents in Ghana music is not bad but most don't sell around the world and some don't even sell in Ghana.

Many music talent has been brought to the music market in Ghana most are rappers and HipHop acts. If the industry is working on these acts, Ghana would have been the best country in the music world. And the biggest challenge is that most Ghanaian citizens don't like listening to good Ghanaian music and the DJ's don't play Gh music like the way they play Nigerian music.

Support Your Own Campaign:
This campaign was made for Entertainments in Ghana to fix the problems in Ghanaian entertainment background. This campaign is not in the mind of Ghanaian's again, but will be hyping bad news about someone in the showbiz. And that's another challenge in our entertainment showbiz.

80% Ghanaian Music Campaign:
This campaign was launched by Ghanaian's this year to help the music market, but the support for this movement is not working probably because MUSIGA did not add it to Ghanaian music authorities and policies.

I urge all Ghanaian's to listen to their own because most of our top acts think they are wasting their time, their work is not recognized by us. Thank You.


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